# serializers/json_pretty.py """ Add the line to settings.py:: SERIALIZATION_MODULES = {'json-pretty': 'serializers.json_pretty'} And call dumpdata as follows:: ./manage.py dumpdata --format=json-pretty """ from django.core.serializers.json import Serializer as JSONSerializer class Serializer(JSONSerializer): def start_serialization(self): super(Serializer, self).start_serialization() self.json_kwargs['ensure_ascii'] = False